Follow the last 5 steps to get the best result for your business.
6. Show Your Employees That You Care
Unfortunately, this is a mistake made too often by most nail salons. While providing an excellent customer experience is paramount – you can’t expect to have a successful business on your hands if you don’t treat your employees well!
Do some research and ensure that your employees are being compensated fairly for their hard work. Establish an environment and rapport where they’re able to be honest with you and express their concerns or criticisms.
Miniluxe, a nail salon chain in Boston, recently made the news for their generous and commendable treatment of their employee, offering paid vacation time and health insurance.
Go above and beyond for your employees, and you can ensure that they will do the same for you and your customers!
7. Power Up Your Business With Nail Salon Software
As a business owner, you’ll soon realize that time is money – and one of the best ways to save time is by utilizing software to organize and manage some of your salon’s responsibilities for you.
Using an online scheduling solution, for example, will open up a whole new world of convenience for you, your employees, and your customers.
Once your software is set up and running, you can expect to see a noticeable reduction in no – shows with automatic appointment reminders. You’ll also be able to store customer information easily, for reference later – such as preferred nail styles, colours used, birthdays, planned vacations, and more.
With software on your side, you’ll also be able to offer customers an intuitive way to book their appointments online, too – something you can be sure they’ll love.
8. Advertise & Market Through Social Media
We’ve said it nearly a hundred times by now, but social media really is a highly effective way to promote your business.
With your demographic once again in mind, pay attention to influential social media channels such as Instagram, Twitter, and Facebook. Create a profile for your business on these sites and get to work on building an online presence for yourself.
Aside from paid advertising on these sites, you may be surprised at just how effective influencer marketing can be – which involves collaborating with “influencers” (or those with a large social media presence) in order to promote your services.
9. Budget Yourself & Stay Accountable
As any new business owner likely knows, the first few years of running any business can be a financial struggle. It may take a while before your business can even be profitable.
This is why establishing a budget and keeping your finances in-check is absolutely crucial. Make sure you track every expense in order to reduce the likelihood of frustration later down the line.
Of course, if you’re apprehensive about managing your own business finances – or just want an extra opinion – you can always enlist the help of a professional accountant or business advisor.
10. Work Out Funding & Financing Details
Unfortunately, starting a nail salon business isn’t typically a cheap affair!
You’ll definitely want to ensure that your initial financing is in-check as you work to get your business established.
Whether you’re opting for a traditional bank loan, working with investors, or partnering-up with trusted friends or business partners, it’s wise to ensure everything is in-line and on-time before going all-in on your new and exciting venture.